2015 Dates

Wednesday, May 20

Thursday, May 21


Wednesday: 1 to 5 p.m.

Thursday: 9 a.m. to 5 p.m.


Downtown Fargo, ND



There is Plenty of Parking in Downtown Fargo and it is free on all streets. Time Zones are enforced to promote parking turnover and provide parking near their destination. Time zones are 90 minutes in most places downtown.

Check out more parking options in this PDF: 2015 Downtown Parking Brochure


The Midwest Mobile Summit is a two-day conference that connects the public with mobile strategy and mobile technology pioneers across the nation. Conference keynotes, breakout sessions, and case studies will give attendees the tools to create and execute mobile strategies, ultimately keeping them ahead of the curve. We’ve got a team of people working to ensure the Summit is not only educational, but also a whole lot of fun. Entertainment, socializing, and unique spaces will allow attendees to get to know each other better through the common bond of mobile technology. From beginners who want to learn more about mobile strategy, to experts seeking information on user design best practices, the Midwest Mobile Summit has a little bit of something for every mobile enthusiast.



Any successful business has a successful strategy behind it. Learn how your business can benefit from strategic implementation of mobile technology.


Mobile technology is here to stay. This technology is changing the way we live, do business, and socialize. Mobile industry leaders and key players will help you understand the magic behind mobile.


Good design doesn’t happen by accident. Stay up to date with the latest and greatest mobile design trends and gain a competitive advantage to keep you one step ahead of the competition.



9 to 11 a.m. – CULTIVATE.you (You must register separately for this event.)

11 a.m. to 1 p.m. – Registration | ecce art + yoga

1 – 1:15 p.m. – Welcome

1:15 – 1:45 p.m. – Keynote: Jesse Shapins, Product Lead, Apps, BuzzFeed | Fargo Theatre

2 to 2:45 p.m. – Breakout Sessions

Strategy Track: What I Wish I Would Have Known: Building a Mobile Development Ecosystem | Clayton Black, Engineering Manager for Mobile Application Development, Target | ecce 1st Floor

How do you build a mobile product development team from the ground up, and how do you keep it evolving and staying fresh? Clayton will show how building mobile as a practice is a major initiative of Target. With a focus on the development side of the team, he’ll talk about timeline considerations, what stakeholders should be involved, scope management, and budget fluctuations.

Technology Track: Getting Started with ReactiveCocoa | Kyle LeNeau, Director and Lead Mobile Architect, SmartThings | ecce 2nd floor

As a part of one of the most innovative companies in the Internet of Things sphere, Kyle will talk about getting started with RX in iOS. He’ll show how to Chain signals and compose with signals for network and user interaction. He’ll also explain what signals are, how are they used, how can you create them and when should you flex them. Slim your view controllers by taking advantage of ReactiveCocoa and MVVM.

Trends & Design Track: Moneyball and Wearable Tech Go Corporate: Innovation in the EnterpriseKate Boeckman and Jen Singh, Thomson Reuters | Studio 222

Innovation is messy, perhaps even more so in a large, global company. Turf wars, egos, culture, lack of resources, and a fear of moving beyond the status quo are all potential barriers to overcome. Hear from two leaders within the Mobile & Advanced Product Innovation group at Thomson Reuters who have successfully navigated these challenges and brought their wearable technology and predictive analytic prototypes onto the product roadmap.

2:45 to 3:15 p.m. – Break/Networking Time | ecce 1st floor | Grab snacks, get coffee, and visit interactive booths!

3:15 – 4 p.m. – Keynote: Suneet Singh Tuli, CEO, Datawind | Fargo Theatre

4:15 – 5 p.m. – Breakout Sessions

Technology Track: Building Testable Mobile Applications with Dependency Injection | Jacob Tabak, Lead Android Engineer, Timehop | ecce 2nd floor

Dependency injection is an intimidating name for a simple technique that most developers already use without even knowing it. Learn how you can harness the power of DI to build applications that will last the test of time and refactoring. We’ll focus on Dagger, the Android dependency injection framework, and talk about how it can help you write better tests, provide in-app debugging tools for your testers, and maintain multiple flavors of your app.

Strategy Track: Scaling for Growth | Geoff Colgan, Founder and Managing Director, Attadale Partners | ecce 1st Floor

While we are all focused on positioning our firms as the next “go to” mobile technology partner, or trying to “out do” our competitors, we also must focus on meeting, and preferably exceeding our client expectations. Participants will engage in an interactive discussion and explore case studies on how mobile applications are being introduced into traditional companies such as insurance, banking, and healthcare. These brick and mortar firms are now considering mobile as part of their business strategy and core business operations.

Trends & Design Track: Mobile Experience Design In the Age of Smart Watches Mike Bollinger, Founder, Livefront | Studio 222

Wearable technology is quickly changing how we play and work. As ‘wearables’ become ubiquitous, creating remarkable mobile experiences will require more than simply releasing an incredible smartphone app. Mike will discuss what wearable tech means for the future of mobile user experience design and how organizations should think about mobile design strategy when building or expanding their digital products. You will learn 1) How the advent of wearable technology changes how we need to think about and approach mobile strategy and design, 2) How smart watches fit into the larger mobile landscape, and 3) Practical techniques and strategies for designing successfully for watches.

5 – 6 p.m. – Dinner on your own. Rest, relax, and get ready to party.

6 – 10 p.m. – Midwest Mobile Summit Party! | Howard Johnson Courtyard | Party will feature Live Music, Games, Food & Cocktails, and Surprises!


8 – 9 a.m. – Registration | ecce art + yoga

9 – 9:30 a.m. – Keynote: Jake Joraanstad, CEO, Myriad Mobile | Fargo Theatre

9:45 – 10:30 a.m. – Breakout Sessions

Technology Track: Cross Platform Mobile Development with XamarinJoe Koletar, Mobile Solution Lead, RBA Consulting |ecce 2nd floor

Building beautiful, functional mobile apps across both iOS and Android can be challenging. We’ll take a look at how Xamarin supports the development of native iOS and Android interfaces, provides full access to the native libraries, allows large portions of code to be reused across platforms, and delivers native performance. Techniques to maximize reuse across platforms and other lessons learned from successful Xamarin implementations will be shared.

Strategy Track: Digital Experiences in Physical Installations | James Squires, VP of Software Engineering, Space 150 | ecce 1st Floor

Digital installations in physical places introduce a plethora of unique and often unpredictable challenges. In this talk James will walk you through processes from selling through concepts with your clients and internal teams to challenges and logistics in planning.

Trends & Design Track: Your Design is Only Mostly Dead | Steve Rogalsky, Agilist, Protegra | Studio 222

As an enthusiastic problem solver and designer you were thrilled to be asked to {design the app | plan the office mini-golf course | storm the castle}. You researched the problem, weighed the options, considered the alternatives, and put your best effort into the final deliverable. Your presentation to the team was flawless – not one PowerPoint slide with more than 5 words on it! But, while everyone knew that your solution was awesome, it was ultimately trashed, warped, abused, tortured, discarded, and ignored. What happened? You fell victim to one of the classic blunders – the most famous of which is “never get involved in a land war in Asia,” but only slightly less well-known is this, “Your design sucks because it isn’t mine.” At this point you must be wondering, “If we only had a wheelbarrow (i.e. Design Studio), that would be something.” Join me for a workshop on using the Design Studio Approach to achieve effective collaborative design. Have fun storming the studio!

10:45 – 11:30 a.m. – Keynote: U.S. Bank | Arif Ahmed, SVP of Mobile Payments Innovation; Beth Gallagher Dumke, VP, Innovation; Todd Moning, SVP Product Innovation, Enterprise Innovation Group | Fargo Theatre

11:30 a.m. – 1 p.m. – Lunch throughout downtown Fargo – Check your namebadge for where you are going!

1 – 1:30 p.m. – Demo Time: Flipgrid and Botlink | Fargo Theatre

1:30 – 2 p.m. – Keynote: GSMA | Rafael Diaz, Strategic Engagement | Fargo Theatre

2 – 2:30 p.m. – Break/Networking Time | ecce 1st floor | Grab snacks, get coffee, and visit interactive booths!

2:30 – 3:15 p.m. – Breakout Sessions

Technology TrackIndoor Mapping & Positioning | Rich Valde, Manager of Engineering for Venues, HERE; Mike Wrenn, Systems Engineer, HERE; Jim Leflar, Venues Product Manager, HERE | ecce 2nd Floor

Indoor Maps with last meter guidance will become a standard element of future digital maps and mobile devices. Learn how HERE currently builds indoor maps and discover how your mobile devices will guide you all the way to the airport gate, locate resources within a hospital or route you to a specific product on the shelf of your local super market.

Strategy Track: Integrating Mobile Strategy into Your ERP | Eide Bailly | ecce 1st Floor

By now, we should all know that mobile is the future, but what does that mean for your business critical systems? How do you integrate mobile strategy into your ERP objectives? Whether it’s quick access to data or more efficient operations, a mobile-focused ERP initiative will reap vast benefits to your organization. Join Trina Michels, a self-proclaimed ERP numbers ninja with an affinity for the entrepreneurial spirit, for a discussion-based presentation focusing on the intersection of enterprise resource planning and today’s mobile technologies. Come prepared with questions as Trina guides you through the five key principles every business needs to embrace in order to achieve success in the Digital Age.

Trends & Design Track: Social Media Integration Within and Around Mobile AppsTyler Olson, CEO, SMC Pros | Studio 222

As a professional speaker and owner of the award-winning social media agency, SMCpros, come to Tyler’s session to learn best practices on how to best integrate social media within and around mobile apps. With his first-hand case studies and interactive presentation approach, you’re guaranteed to walk away learning something new.

3:30 – 4 p.m. – Keynote: How Washington Helps and Hurts Apps, Mobile and Tech – and How You Can Help | Jon Potter, App Developers Alliance | ecce 2nd floor

Jon Potter, President of the App Developers Alliance, will discuss data innovation/policy, net neutrality, IOT, patent trolls, privacy, and how Washington is both helping and hindering app industry growth. Jon is President and Co-founder of the App Developers Alliance (www.appalliance.org), a 3-year-old organization that supports and promotes developers as creators, innovators and entrepreneurs. The 20-person Alliance staff produces in-person programming throughout the U.S. and Europe, curates a database of app-centric content at DevsBuild.It, and advocates for optimal public policies in the U.S. and Europe.

4 p.m. – Closing | ecce 2nd floor

2015 Keynote Speakers

Suneet Singh Tuli

Suneet Singh Tuli

Datawind | CEO

Tuli is the mastermind behind the world’s cheapest tablet computer, the Aakash 2, which has the potential to revolutionize educational access in the developing world. Tuli has a price target of $40 for his the device. Datawind has a backlog of “millions” of orders. 'I don't care about creating the iPad killer,' says Tuli, 'I care about the 3 billion people who can afford this device.' In 2012, Forbes magazine named Tuli among the Impact 15 list of classroom revolutionaries who are using innovative technologies to reinvent education for students and teachers globally.

Jesse Shapins

Jesse Shapins

Buzzfeed | Product Lead, Apps

For the past decade, Jesse Shapins has been innovating new forms of social experience through mobile media and technology. He is currently leading product for BuzzFeed's mobile apps, including the core BuzzFeed app, winner of a Webby two years in a row, and Cute or Not, the first app to ever let you swipe right on adorable animals. He holds a PhD in Architecture and Critical Media Practice from Harvard and a B.A. in Architecture/Media Studies from Columbia University.

Jon Potter

Jon Potter

Application Developers Alliance | President and CoFounder

John founded the Application Developers Alliance after 12 years as the executive director of the Digital Media Association, which represented pioneering digital media companies such as Apple, Pandora and Amazon.com, from 1998 to 2009. He has more than 30 years of experience in building and managing coalitions; policy advocacy, political consulting, strategic planning and legal issues.

Kate Bischoff

Kate Bischoff

Zelle Hofmann | Attorney

Kate is an energetic and enthusiastic attorney who advises employers on the use and risks of technology in the workplace. A self-professed technology geek, she regularly speaks on technology including mobile applications, big data, biometrics, and analytics. You can find her tweeting about technology and human resources from her office, her home, and just about everywhere in between.

Jake Joraanstad

Jake Joraanstad

Myriad Mobile | CEO

Jake co-founded Myriad Mobile in 2011 after seeing how mobile technology transformed businesses. Myriad Mobile thrives in empowering businesses to deploy mobile solutions for employees. Jake is utterly obsessed with inventive technologies that make life simpler.

Beth Gallagher Dumke

Beth Gallagher Dumke

U.S. Bank | VP, Innovation

Beth started at U.S. Bank in 2005 managing the marketing for two prepaid products. She grew and developed those products before moving into Retail Payment Solutions Product Innovation in August 2007 where she oversaw all of the marketing and research initiatives for the Product Innovation group. In March 2010, she moved into a Senior Product Innovation Manager role where she was responsible for market assessment and business case development for new products and services. Currently, Beth designs, builds, and tests new products and services that are in the 3-5 year time horizon for full commercial viability. Her focus is on R&D and the front end of innovation.

Arif Ahmed

Arif Ahmed

U.S. Bank | SVP Mobile Payments Innovation

Arif's current area of focus is identification of trends, building eco-system partnership and developing and testing new ideas/opportunities in the mobile commerce and payments space. Throughout his career, Arif has been responsible for a number of key initiatives in Online Banking, Mobile Payments, Payment Cards & Acceptance, Branchless-Banking & Under-banked Financial Services and Online Cross-border Remittances. He holds an MBA in Business Administration from Kellogg Graduate School of Management at Northwestern University and obtained his B.S. and PhD. in Electrical Engineering from the University of Oklahoma.

Todder Moning

Todder Moning

U.S. Bank | SVP, Product Innovation Director, Enterprise Innovation Group

As a product innovation director in the Global Payments Innovation Group of U.S. Bank, Todder Moning is an expert in creating new revenue streams and pioneering new market entries. A business and product development creative with 25 years of experience in the financial services industry, Todder is responsible for product discovery, design and development, emerging payments strategy, technology evangelism, and the incubation of emerging products for the division.

Shawn Muehler

Shawn Muehler

Botlink | CEO

Shawn, an officer in the U.S. Air Force, has been serving our country and flying both manned and unmanned aircraft for over a decade. His love of flying model aircraft and Cessnas in his youth transpired into flying Learjets and military drones as a profession, and Shawn's extensive aviation background is the inspiration for Botlink. Noticing a lack of safety solutions for UAV users, pilots and airports, Shawn founded Botlink in 2014 to do his part in keeping the skies safe. When he's not flying, Shawn enjoys exploring Minnesota's lake country and the occasional craft beer.

Bradford Hosack

Bradford Hosack

Flipgrid | CoFounder

Bradford is an award-winning designer and developer. He is an author, developer, and thrill seeker. He is a Co-Founder of Flipgrid, is growing an incredible team at Vidku, is a full time PhD student, and is on his way to becoming a three time national champion.

Rafael Diaz

Rafael Diaz

GSMA | Strategic Engagement

Rafael currently manages the Canadian and US markets for a variety of GSMA activities. He has been an integral part of the Mobile Commerce program at GSMA for four years, working closely with leading global operators and wider-industry players to create and drive value. This experience naturally translates into the Mobile Identity program. Prior to GSMA he worked on microfinance for the Bill & Melinda Gates Foundation in developing countries and for Deloitte on Enterprise Risk Services.

2015 Breakout Speakers

Kate Boeckman

Kate Boeckman

Thomson Reuters | Product Manager, Wearable & Emerging Product Technologies

Kate is an attorney with a strong passion for technology. At Thomson Reuters, she is currently tracking wearable and other emerging product technologies, generating innovative opportunities for their use, and leading efforts to develop proof-of-concepts, partnerships, and products. Kate loves tinkering with gadgets, cooking, reading, running, and spending time with her husband and two kids.

Jennifer Singh

Jennifer Singh

Thomson Reuters | Director, Product Delivery

From strategy to execution, Jen makes innovative ideas become product realities. Jen has a constant eye on the emerging technology landscape to generate product and partnership opportunities for Thomson Reuters. She partners both internally and externally to conceptualize ideas, build proof of concepts, deploy prototypes and deliver revenue generating products. Jen has worked across Thomson Reuters in a variety of strategic and operational roles.

Jacob Tabak

Jacob Tabak

Timehop | Android Lead

Jacob is the Android lead at Timehop, a social media startup that helps millions of users relive their memories from this exact day in history. Prior to that, he worked at a Chicago-based app development startup.

Steve Rogalsky

Steve Rogalsky

Protegra | Agilist

With almost 20 years of experience in software development, Steve is constantly seeking ways to co-create environments & systems where people will thrive and great things are inevitable.

Rich Valde

Rich Valde

HERE | Manager of Engineering for Venues

Rich Valde is an engineering manager at HERE, a Nokia company. He leads a team that develops tools to create Venue maps and is passionate about indoor mapping. Previously, Rich worked in the embedded computing and Fleet Management spaces. Other professional interests include creating effective development teams using the Agile software development process. Before entering the technical world, Rich worked as a singing waiter, a voice coach for a youth theater and a musician. He currently enjoys long walks, a good cup of coffee and reading good books on a variety of topics.

Mike Bollinger

Mike Bollinger

Livefront, Founder | TECHdotMN, CoFounder

Mike is an explorer and entrepreneur. With over fifteen years of experience in software design and engineering, he has helped launched mobile products for Fortune 500 companies and startups alike. His love for international travel and photography inform his approach to creating beautiful, simple design experiences for people in motion.

Kyle LeNeau

Kyle LeNeau

SmartThings | Director and Lead Architect, Mobile

Kyle is a lead architect and developer on the SmartThings mobile team. He has helped to define the reactive experience consumers and developers see when controlling everyday things. Exploring new technology, automating devices, and software engineering are his passions.

Clayton Black

Clayton Black

Target | Engineering Manager, Mobile Application Development

As a development manager at Target, Clayton plays a deep role in architectural decisions and day-to-day scrums. He works through the ins and outs of a test-driven, distributed, scrum-based, continuous delivery model for a large product team. He helps build out a collocated product team for Target's Cartwheel app, an exciting project that allows his team to experiment with some processes more quickly on a smaller scale before bringing it to larger teams.

Geoff Colgan

Geoff Colgan

Attadale Partners | Managing Director

Geoff is the founder of consultancy Attadale Partners, and understands what it takes to serve clients, exceed expectations, and to compete against more established firms. Geoff has helped high-growth companies scale operations through the deployment of process, organization, and technology solutions. Attadale has worked with many “traditional” organizations to integrate and deploy mobile solutions as part of their operations and business strategy.

Jim Leflar

Jim Leflar

HERE | Venues Product Manager

Jim is the Product Manager of Venue (Indoor) Maps with a background in project management, business/systems analysis, and quality assurance in a wide variety of business and web applications and environments. He's also a tinkerer and hobbyist of new technologies.

Tyler Olson

Tyler Olson

SMCpros | CEO/Speaker

Tyler Olson is a serial entrepreneur and professional speaker. With over 100 speaking engagements in the last two years related to social media marketing, Tyler will effectively engage any audience to help them learn something new. As an owner of an award-winning social media agency, his presentations are full of first-hand case studies and real-life examples of businesses reaching their objectives through social media.

James Squires

James Squires

space150 | VP of Software Engineering

VP of Software Engineering at space150. Over 15 years of industry experience in web and mobile. Notable clients and projects include the Forever 21 interactive experience in Times Square, American Express’s first mobile payments application for OPEN business, and interactive experiences for American Eagle and Nike.

Mike Wrenn

Mike Wrenn

HERE | Senior Systems Engineer

Mike graduated from Northern Illinois University with a B.S. in Geography. He started working at Nokia/Here in 2010 on the Transit and Venue Maps products developing mobile data collection tools and engineering indoor mapping processes.

Joe Koletar

Joe Koletar

RBA | Mobile Solution Lead

Joe Koletar is the Enterprise Mobile Technology Lead at RBA and also leads the Minnesota Enterprise Mobile user group. Joe has been developing systems for more than 25 years and has been involved in mobile since 2008. At RBA, Joe is responsible for leading RBA's mobile technical direction and delivery. At home, Joe has too many interests to list.

Trina Michels

Trina Michels

Eide Bailly Technology Consulting | Business Applications Manager

Trina is a business applications manager with Eide Bailly Technology Consulting. Analytical by nature, Trina aims to streamline operations that are often overlooked by integrating and implementing end-to-end solutions for her clients that support their unique business objectives, leveraging technology to maximize goals.

Order Tickets Now

Before Midwest Mobile Summit, sign up for CULTIVATE.you!

Wednesday, May 20 | 9 to 11 a.m. | Fargo Theatre | FREE


CULTIVATE.you is a 2-hour event created to energize and unleash the inner entrepreneur in you. The format is simple: two keynote presentations followed by a discussion and Q&A from the audience. This year will feature David Niu, Founder & CEO of TINYpulse (Seattle, WA) and Clay Collins, Co-Founder & CEO of LeadPages (Minneapolis, MN). Doug Burgum, Co-Founder & Partner of Arthur Ventures will moderate Q&A.

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Questions? Interested in sponsorship or speaking opportunities? Contact Camille at cgrade@myriadmobile.com or 701.730.0694.